the Chairman and CEO of CNET Networks, Shelby Bonnie, stopped by the office to
talk about the current state of media and what it means for our company. He
made a very compelling presentation explaining how media, in all its many forms,
has changed in recent years. The main point is that as a media company, CNET,
and any other media company for that matter, is not in
control of the distribution method anymore â the consumer is the controlling
factor. The consumer is deciding when they want content, how they will receiveit, and whether it is worthy of recommendation to the broader community.
day, Kudlow & Co. on CNBC did an entire hour on
the subject, which means Wall Street is thinking about this too. (Although, some of the so-called experts on Kudlowwere still living in the 1980s apparently.)
joined the Tivo generation yet, but I do understand
its appeal. The idea that I can choose when to watch television and that I can
watch television I want to watch, is very appealing. (Say that three times
fast.) I have also become an advocate for digital music. In fact, I want my
next car stereo to have a USB port on it so I can plug in my iPod shuffle or other portable media player into it. The CDhas had its day — it's time for a new delivery mechanism.
It is going
to be a very interesting future. The pace of change, something I have embraced
in youth, seems to accelerate every year. Even a geeky gadget-guy like me is
having trouble keeping up. I wonder if there will be a "back to
basics" backlash. Or will the pace of change continue to accelerate? Whatdo you think?
Mark W. Kaelin has been writing and editing stories about the IT industry, gadgets, finance, accounting, and tech-life for more than 25 years. Most recently, he has been a regular contributor to BreakingModern.com, aNewDomain.net, and TechRepublic.