Companies often talk about how they want their Intranet to
reflect the heartbeat of their organization, but if the Intranets I have seen
in the last few years are any indication, then many of them are dead.
Why is that? I think
the main reason is that any web site is a living document and organizations
often forget about the care and feeding that goes along with that living
document. You have seen this before and
you know the drill. A great big noise is
made about the Intranet for its launch, and then over time it goes quiet. Not much of an investment is made in it
because it is DONE. The people
assigned to update its contents have real jobs that keep them busy, and
Department Execs are busy shepherding their units, concerned about budgets and
priorities, not whether their departments info is up to date.
Go ahead; take a look at your Intranet or even your
organizations Internet presence. How
much of that material is material from the launch? How much of it is more than a year old, 3
months old, a month old?
I have always felt that the Intranet needs to have people
dedicated to it full time whose responsibility it is to keep the content fresh
and relevant to the employees. Where
these people come from and where they exist in the organization is entirely
flexible, but they need to exist.
What do you think?
Has your Intranet straight-lined?
If so, what do you think is wrong
and how would you improve it? If not,tell us how and why you manage to keep yours fresh. Your peers I am sure would be eager to know!