Yahoo is all set to launch an online program aimed at technology investors with streaming videos and blog posts on the latest information on technology stocks.
To be called TechTicker, the Web program will report exclusively on technology stocks, offering daily streaming-video segments and blog posts, as well as some live coverage of breaking news, said Brian Nelson, a spokesman for Yahoo.
The move towards streaming content intends to draw audience based on the media rich information on stocks, an area where Yahoo has excelled with its finance portal.
However, not all users are happy with the current program, because there’s an issue regarding the video feeds not being exactly relevant as far as breaking finance news goes. Also, the program faces lot of competition from other online media companies, such as AOL money and finance.
Yahoo’s foray into delivering content has faced setbacks previously, with its FinanceVision channel getting shut down after a two-year appearance. The current move seems to be targeted at making the most of streaming content in the finance segment.