Hardware

ASUS shows off high-end aluminum laptop to compete with MacBook Pro

At CES 2010, ASUS CEO Johnny Shih unveiled the NX90, a product aimed at carving out a some space in the high end of the laptop category.

Like most of the PC industry, ASUS is racing to make cheaper, highly-portable laptops, but the company is also trying to carve out a some space in the high end of the category, a spot dominated by Apple.

On Tuesday, at a press conference just before the official start of CES 2010, ASUS CEO Johnny Shih unveiled the NX90, a large, powerful laptop with an aluminum case, Core i7 CPU, and large speakers to bring premium audio to the notebook.

"We wanted to take PCs into territory that has previously been privileged to the few, and for many they would say to the one in the industry," Shih said, alluding to Apple.

The NX90 is expected to cost around $2500, so it's basically about the same size and same price tag as Apple's top-of-the-line 17-inch MacBook.

Here's a look at Shih unveiling the NX90:

About

Jason Hiner is Editor in Chief of TechRepublic and Long Form Editor of ZDNet. He writes about the people, products, and ideas changing how we live and work in the 21st century. He's co-author of the book, Follow the Geeks.

12 comments
tomcat2200
tomcat2200

adding the SRS app may help this thing, but it still is a laptop, and will never compare to a home/car audio system. ASUS has taken a shot at "form over function" once again. Perhaps some day they might get the idea that customer service deserves some attention too. Not to hold your breath for it however. The US and Europe is becomming less and less a market concern for ASUS, overall, every year.

Master G
Master G

$2500 for a laptop when they are getting so cheap in today's world. Building a laptop that is supposed to take on Apple Macbook Pro should be: 1. Slick Design which is has 2. Cheaper than Apple's 3. Better than Apple's 4 Cheaper than Apple's 5. Cheaper and better than Apple's only like that you would take on Apple's.

CMachine
CMachine

What do you want from a laptop? Consumers are demanding more innovative features in products and here when a company does you're trashing them. It is intended as high-end meaning expensive although compared to past "high-end" laptops it seems a relative bargain at $2500. If the speakers and sound on this laptop are anywhere near that of other B&O speakers (very high-end) then Asus will have achieved it's goal. When can I have it delivered?

DudeMann
DudeMann

This seems like a solution is search of a problem. That being said I have favored ASUS products for years because of their quality and low failure rates.

lbozzay
lbozzay

Sad to see this. They act as if they invented the vaccine for cancer...

frylock
frylock

Apple laptops being called "high end". Have you looked at their specs lately? They're kind of like Deloreans (to continue the car analogy); flashy on the outside but creaky old junk on the inside.

Techtoo
Techtoo

They hope the new laptop is the vaccine to their cancer.

geoff.schardein
geoff.schardein

To me when they started to pull plastic off of the laptop it cheapened rather than heightened my regard for the introduction. It seemed contrived and awkward not elegant at all. I guess they want to go on the premise that ape brains like shiny things and this will impress the naked apes more than a rock solid product that is top of the line.

OH Smeg
OH Smeg

But the real question is [b]Is this it?[/b] Col

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