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Co-founder Jerry Yang takes over the reins as Yahoo CEO


After several years of lagging behind Google, Yahoo's embattled Terry Semel has finally coordinated a graceful exit as the company's CEO and turned over the chief executive job to co-founder Jerry Yang. Sue Decker, who was formerly CFO and head of the publishing division, takes over as President and will run Yahoo's day-to-day operations.

The reaction to Semel's departure and Yang's re-emergence has been mixed. Clearly, there's been a need for new leadership at Yahoo, and Yang is a known entity, so that provides some comfort to Wall Street and investors. However, Yang has also played an active role in the company in recent years as a strategist and evangelist, so plenty of people are questioning whether he truly has the vision to turn Yahoo around.

Yang needs to make some bold moves to reinvigorate a culture of innovation at Yahoo if the company is going to compete with Google and Microsoft. Yahoo has stifled more innovation than it has catalyzed in recent years. Just look at acquisitions like Flickr and Del.icio.us. As soon as both of them were integrated into the Yahoo fold, innovation stopped almost immediately.

And if you take a look at something like Yahoo Groups, you can see a nice service that has critical mass but has missed a huge opportunity to innovate and drive social networking. Yahoo Groups could have been a MySpace or a FaceBook if Yahoo had made the right moves with it.

Yang's work at Yahoo is much harder now that Google has taken a big lead in search and MySpace and FaceBook have stole the thunder in social networking.

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And here's a great photo for the occasion from Photographer Thomas Hawk:

Google, Er, Yahoo Car Needs a Bath

About

Jason Hiner is the Global Editor in Chief of TechRepublic and Global Long Form Editor of ZDNet. He is an award-winning journalist who writes about the people, products, and ideas that are revolutionizing the ways we live and work in the 21st century.

3 comments
Sonja Thompson
Sonja Thompson

What are your thoughts about Semel?s departure and Yang?s re-emergence at Yahoo?

Gast?n Nusimovich
Gast?n Nusimovich

To start with, we should bear in mind that Yang takes over as interim CEO (thus the iCEO moniker in the subject). That could be intrepeted as follows: After the shake-up, the board saw the need to transmit some signals of stability "within the walls" of Yahoo, so Yang would be a proper bearer of these types of signals. By completing the troika with Semel as as Chairman, and Decker as President and COO, the board extended the signal of stability to Wall Street, at least for the short term, so they could buy some time to search and select the right people for the long run. If this troika were to be able to make the right, tough stategic decisions required for a Yahoo turn-around, the board could decide to confirm them for a longer run.

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