Microsoft is planning its 2011 attack against the Apple iPad, which is running roughshod over the tablet market with 95% market share and starting to eat away at the sales of low-end Windows netbooks and laptops. According to a leaked presentation obtained by ZDNet's Mary Jo Foley, Microsoft is focusing its tablet strategy on five key areas that it considers iPad weaknesses:
- Enterprise security and compliance
- IT manageability
- Integration with Microsoft apps and platforms
- User choice
- Content creation
Assuming these slides are legitimate, I think Microsoft has articulated the iPad's weaknesses pretty well -- other than overstating the compliance and security issues (Apple and enterprises worked together in 2010 to work through these issues in a lot of instances).
However, while I like Microsoft's strategy, I have doubts about its product roadmap. Microsoft is still putting its eggs in the Windows 7 basket for tablets, and putting the full version of Windows on tablets is a mistake -- at least for the mass market. Windows is too much of a resource and battery hog and the user experience is too complicated for tablets.
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Jason Hiner is Editor in Chief of TechRepublic and Long Form Editor of ZDNet. He writes about the people, products, and ideas changing how we live and work in the 21st century. He's co-author of the book, Follow the Geeks.