Microsoft is planning its 2011 attack against the Apple iPad, which is running roughshod over the tablet market with 95% market share and starting to eat away at the sales of low-end Windows netbooks and laptops. According to a leaked presentation obtained by ZDNet's Mary Jo Foley, Microsoft is focusing its tablet strategy on five key areas that it considers iPad weaknesses:
- Enterprise security and compliance
- IT manageability
- Integration with Microsoft apps and platforms
- User choice
- Content creation
Assuming these slides are legitimate, I think Microsoft has articulated the iPad's weaknesses pretty well -- other than overstating the compliance and security issues (Apple and enterprises worked together in 2010 to work through these issues in a lot of instances).
However, while I like Microsoft's strategy, I have doubts about its product roadmap. Microsoft is still putting its eggs in the Windows 7 basket for tablets, and putting the full version of Windows on tablets is a mistake -- at least for the mass market. Windows is too much of a resource and battery hog and the user experience is too complicated for tablets.
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Jason Hiner is the Global Editor in Chief of TechRepublic and Global Long Form Editor of ZDNet. He is an award-winning journalist who writes about the people, products, and ideas that are revolutionizing the ways we live and work in the 21st century.