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Lexmark wins CES award for all-in-one printer with $5 ink cartridge

Lexmark has won a CES Innovations award for the Platinum Pro905 Inkjet All-in-One, whose best feature is that its black ink cartridge costs just $4.99.

With the shear number of vendors that show up at the Consumer Electronics Show in Las Vegas, a company usually has to do something pretty flashy in order to get attention. However, Lexmark has won a CES Innovations award (in Computer Peripherals category) for a product, the Platinum Pro905 Inkjet All-in-One, whose best feature is that it can save businesses a nice chunk of change by lowering the standard cost of ink cartridges.

For its top-of-the-line Platinum Pro905, Lexmark cartridges now cost $4.99 for black ink, which equates to about $0.01 per page. The three color cartridges cost $9.99 each, so a replacement for all four cartridges will cost about $35. That's a nice savings over most color inkjets in which four replacement cartridges can typically add up to between $75-$125.

Lexmark said that it heard loud-and-clear from its small business customers that they were tired of paying so much for inkjet cartridges and that they resented the "razor blade scheme" of buying cheap printers and then having to overpay for cartridges.

The cost of the Pro905 itself is $399 retail. The other value proposition is that it comes with a five-year limited warranty.

The device functions as a printer, copier, scanner, and fax machine. In addition to Ethernet, it has 802.11n wireless built-in. Lexmark also recently launched an iPhone app called LexPrint that allows iPhone users to print photos directly from their smartphones.

The Pro905 has a 4.3" color touchscreen that includes functionality for Web-connected printer apps, which Lexmark calls SmartSolutions. I've never really gotten the concept of wanting to have apps on a printer (HP has been touting this recently, too). However, in the demo that I got at CES the Lexmark people did a nice of job of explaining that these apps are like macros for common tasks. For example, if you regularly scan documents and then email them to your lawyer or accountant, you can use an app to automate it for you. Just put the document in the Pro905, activate the app, and press a button.

Watch a Lexmark representative explain this functionality and more about the Platinum Pro905 in this video clip that I shot at CES:

About

Jason Hiner is Editor in Chief of TechRepublic and Long Form Editor of ZDNet. He writes about the people, products, and ideas changing how we live and work in the 21st century. He's co-author of the book, Follow the Geeks.

14 comments
laraink
laraink

Hi Jason, Nice post really it is good to hear that replacing a four cartridges cost only $35 is an affordable but once the ink has finished the cost to refill will rate more than buying a printer, so a brand printer cartridges are the ideal choice for any printer. Thanks for the share. See you soon???

uktoner
uktoner

i use cheap ink cartridges in my hp printer . it works well .sometime some problems are occured then i purchase cheap ink cartridges from uktoner cartridges.

IC-IT
IC-IT

I agree with JCK for the "casual" print user, however for it's target audience, it is a step in the right direction and has a nice set of connection and functionality features.

jck
jck

I got a duplexing color laser printer for under $200, with networking and all built into it. No touch screen, but I can use a mouse and my 22" monitor is much more viewable than a 4" screen. By the time I get done running through even a black cartridge for the laser printer, the thing is years old anyhow. I don't print piles of paper anymore like I did back in the old dot matrix days. That $399 comes down to about $159 and the cartridge pricing stays about the same, then I could consider it. Otherwise, it seems like a dumb move to invest $400 in it and either have to use up ink to make it worth the initial investment. Or, use it so little that in 3-4 years the cartridge dries up and you have to buy a new one anyway.

2GuysTalking
2GuysTalking

...now to just fine some sap that will take the 4 printers I have sitting in my office/storerooms that will give me cash for them so I can buy THIS one :) Printing in an environment that is clearly and quickly going "electronic" is a strange row to hoe for sure. I'm glad to see that there's something finally coming that addresses the distasteful "get a new printer for the cost of a cartridge" pandemic that just makes me never want to consider inkjet again. While the initial outlay of the cost of the printer here seems "large" the warranty, the features and the cost of the cartridges would make me buy today. Thanks for an inclusive look at this new product and keep showing those that couldn't be there more. Cheers!

NotSoChiGuy
NotSoChiGuy

...the $5 ink cartridge deserves more oohs and ahhs than does the actual unit. I'd be curious to know why the price is so low (different type of ink used, efficiencies to reduce production costs, etc...seems like there is a story there to be told). However, Lexmark needs to make money somehow. If a firm does produce enough prints to make this feasible over a few years, it could be worth it.

NotSoChiGuy
NotSoChiGuy

...there is an iPhone app you can use, too!! :p

bryanwheeler1
bryanwheeler1

Everyone knows how great Lexmark ink cartridges are. They do everything but sit up and beg. Best of all, they let their printers produce the best images and documents you?ve ever seen. So, keeping them in stock is a key part of keeping your company running. --------------------- http://www.inkjetsuperstore.com/

PCCathy
PCCathy

It all sounded great until I looked the printer up on the CDW-G website. The printer is $348.99 ; the black "high-yield" cartridge is $32.91 for 1 cartridge (that is for 510 pages; more than $0.06 per page); and the individual color "high-yield" cartridges are $26.92. Although Amazon does have the same black cartridge for $3.95, the color 3 pack (one of each color) is $44.99 (list price $58). So, I guess the moral of the story is do some of your own research before taking their word and the price of the ink.

Master G
Master G

Lexmark has messed up so badly with their high price cartridges that has the whole company gone in a new direction. The question is where? - $5 Ink cartridges - uhmm dont think the quality is going to be good, neither to say great or excellent - Three categories - Had have two Lexmark printers - both of them given to me as gifts - one of them still exist in my closet - Replaced with HP F4440 which cartridges are about $10-$15 for color and black. Lexmark somehow has to make money but I dont think this is the way they will fill their sack. Thumbs down for great idea.

Khaytsus
Khaytsus

I can't begin to speak for why CDW has such limited cartridges, but feel free to look at Staples or some other vendors and you'll easily find the "Lexmark 105XL (14N1012) Return-Program Black Ink Cartridge, High Yield" cartridge for $5, 2 for $10, 4 for $18. The color cartridge prices are generally priced in the $18 range each.

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