Software

Bing moves beyond search to help you make decisions

Rajesh Srivastava, Bing's Principle Group Manager, talks about how Bing is more than just a search engine -- it's a tool that helps you make informed decisions.

Bing was a sponsor of BlogHer 2009, and since I attended the conference in Chicago last month, I had the opportunity to catch up with Rajesh Srivastava, Bing's Principle Group Manager. According to Rajesh, Bing moves beyond being just a search engine to actually help you make informed decisions.

For more information about Bing, Microsoft's dedicated search engine, visit Bing's official Web site.

About

Sonja Thompson has worked for TechRepublic since October of 1999. She is currently a Senior Editor and the host of the Smartphones and Tablets blogs.

8 comments
NotSoChiGuy
NotSoChiGuy

Stick with Google as a search engine!

boxfiddler
boxfiddler

Just what I need. Help from 'the machine' in making decisions. Not.

NotSoChiGuy
NotSoChiGuy

Bing?? Really? The billion dollar empire and it's million dollar advertising department couldn't have come up with anything better? Leads me to believe that someone has a jones for either a Matthew Perry character or fictional strip clubs. (actually, given the amount of porn online, considering the strip club angle, it starts to make a little sense)

NotSoChiGuy
NotSoChiGuy

http://www.brandweek.com/bw/content_display/current-issue/e3i8ec34ef6f7ad9c7457dfd221766a1c6b Not that I doubted you, but I needed to see what the reasoning was behind that train of thought. Aha would have been MUCH better (though, that's like saying a person of average height is much taller than a pygmy), if for no other reason they could have used that "Take on me" song in ad campaigns...something people would have recognized, and also relevant given they plan to take on Google. How do people get paid for stuff like this? Terrible. Absolutely, phenomenally terrible. What's the sound when a light bulb shorts out? ?:| :-q

Deadly Ernest
Deadly Ernest

just liked Mr Crosby and named it after him.

CharlieSpencer
CharlieSpencer

wanted to see Perry in a strip club. Actually, it's supposed to be the sound the light bulb makes when you get an idea. No, seriously, that's what MS marketing says.

CG IT
CG IT

while trying to help consumers in making decisions is a noble idea, search engines should not simply be a phone book of companies selling products. That's were Google's search is light years ahead of others. You can find information, not just information on companies selling a product or companies that pay large sums of $$ to be in the top 25 listing on a search engine.

jck
jck

Search should be about search...not ad placement. I use Google because it's ultra-fast and it doesn't take 25 seconds to load with ads.