Storage

Google's storage price cuts and a big missed backup opportunity

Google cut its pricing for extra storage for its Gmail and Picasa services; in a nutshell, you can buy 20 GB of storage for $5 a year. Larry Dignan explains why this is great news and a huge missed opportunity.

This is a guest post from Larry Dignan of TechRepublic’s sister site ZDNet. You can follow Larry on his ZDNet blog Between the Lines, or subscribe to the RSS feed.

Google cut its pricing for extra storage for its Gmail and Picasa services and in a nutshell you can buy 20 GB of storage for a mere $5 a year. That's great news and a huge missed opportunity.

Why? I'd love to back up my entire home PC for $5 a year. Instead, Google is only giving me storage for Gmail and photos (Google blog, Techmeme).

Toybox: Google offers 20GB online storage for price of a latte

How big of a missed opportunity is this? It's potentially huge. With this mythical GDrive idea-just give me a light client that backs up everything to the cloud-Google could convince plenty of users to also become storage subscribers. But as ReadWriteWeb notes, Google is missing the mark.

Consider the following math:

  • I pay $4.95 a month to Mozy, a unit of EMC via Decho, to back up my hard drive.
  • That's almost $60 a year. And there's roughly 14 GB backed up.
  • I could eradicate Mozy, a service I'm happy with for $5 a year and Google.

So what's the hold up? Google will allow you to back up 1 TB of data for $256 a year, but can't figure out a lightweight desktop client that would back up your entire computer. It just doesn't make sense.

Click the image to enlarge.

Google is willing to back up all the Gmail and photos you have lying around. Would it kill the company to back up my Word docs and other loose ends too? Thanks for the cheap storage Google, but you may want to think a little bigger.

6 comments
Steelers6
Steelers6

I agree, that they are missing an opportunity here. I've been doing research on online back up storage and found some great deals. 1. SkyeDrive 25 GB is good but has a 50MB upload limit and is missing the boat with an auto sync too. However Gladinet has a tool that will back up to your skye drive. 2. G.ho.st virtual computer that gives you 15 GB and unlimited uploads and provides a bulk uploader, direct upload and a sync tool. It also gives you 5 GB for everyone you refer. I already have 100GB of storage from them and their tools work great. I have also encrypted my sensitive documents. Rumor has it Microsoft plans on buying G.ho.st in the future, To add to it's arsinal, but I could not confirm. 3. A Drive will give you 50 GB free but the sync tool will cost you $6.95 a month. So, I'm sticking with G.ho.st because I can use it anywhere. It's also stored on Amazon and is the easiest to use of all. I can even listen to my music and watch movies from G.ho.st. It's not just storage, but a virtual computer. I also use Skye Drive as a backup for free so I should have all of my stuff covered. You can check out G.ho.st at: http://g.ho.st/ ADrive at http://www.adrive.com/ Gladinet free tool at: http://www.gladinet.com/p/download_starter_direct.htm Also for just small stuff DropBox is great and very easy to use but only 2 GB. Nice just for your documents. I encrypt them though. Vidimo Se!

prplhaz999
prplhaz999

Why pay for less when you can get more for free? However, at least Google gives you the option for more storage.

The 'G-Man.'
The 'G-Man.'

there is zero you can do about it!

Realvdude
Realvdude

No single location should be considered safe for storing data. The nice thing about online storage is that it protects your data from local disasters, like fires or hurricanes. Never just upload and forget it; you need to monitor and test what you have stored. As for photos, I protect myself by backing up to a hard drive I store in a fire safe, by sharing photos with others. This 25Gb would be big enough to store my photos, much more than the 2 to 10Gb most other places give you free. The Google option is also quite reasonable, even if only for photos.

sar10538
sar10538

applies and you find that the backup on MS's free give away file storage is down and out. It's not something they are serious about, just a hook in and if it fails, well, you did not pay for it so what do you expect!

The 'G-Man.'
The 'G-Man.'

Google want you to use thier apps to create content, not an off line program like MS Office (for example) this just using them for a backup store! Where is the value there for Google?

Editor's Picks