Tablets

Poll: How much will the Apple tablet cost and will you pay it?

Most agree Apple will release a tablet PC. But, there's still debate on how much an Apple tablet will cost. What do you think? And, will you pay it?

On January 27, Apple will unveil its "latest creation" at a media event in San Francisco. Although the company hasn't officially said the new product will be a tablet PC, every tech analyst, gadget blogger, and Apple watcher will be shocked if it isn't. And in recent days, coverage of Apple's latest device has turned from speculation about what exactly it will be to what features it will offer and how much it will cost--both of which are critical to Apple selling enough of the new gadgets.

In an article published earlier today, the Wall Street Journal reported that "Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry-and expand Apple's influence and revenue as a content middleman". In a nutshell, Apple wants you to consume a variety of media on its new device--all purchased through iTunes. Of course, you'll also be able to surf the Web, tap into your favorite social networking tools, get your email, and so forth. But is this really what consumers want and how much will they be willing to pay for it?

Apparently for many, $700 (US) is the limit.

In an article on ZDNet, Andrew Nusca cites a new survey from Retrevo on consumer sentiment of a new Apple tablet. Nusca wrote "70 percent of consumers won't spend more than $700 for an Apple tablet, and consumers were equally split over whether they would pay for 3G connectivity...."

So, I put the following questions to the TechRepublic audience. What do you think Jobs' latest creation will cost? And, what are willing to pay for an Apple tablet?

Edited 1/25/2010: Fixed location of Apple event.

About

Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop supp...

29 comments
ljl_geek
ljl_geek

You left out an option in the "How much would you pay" part. Nothing. I wouldn't buy anything tied to AT&T. It's why I won't own an iPhone(y) and I won't own an iTampon, er, iPad.

The 'G-Man.'
The 'G-Man.'

The iSlate will cost: iSlate would cost 499 Euros on a T-Mobile contract, or 899 Euros without. That would be around ?436 with contract and a whopping ?786 without. It is a mobile data device, remember. Edit, fix the pound signs!!!

CharlieSpencer
CharlieSpencer

$700 with contract price or a whopping $1275 without. Obviously neither price reflects the total cost of ownership since the cost of the cellular contract isn't include, and that's going to be near mandatory to use the unit as it's intended. Yeah, that is kind of disappointing about the pound signs. I'll bet euros and yen don't work either.

NickNielsen
NickNielsen

¥ = ¥ £ = £ € = € Just gotta know the HTML character set... ;)

NickNielsen
NickNielsen

But I'll do a little extra work to make sure I'm understood.

janfebmar
janfebmar

Well, since we talk about Apple fans here, price isnt really something they care about. They have always paid premium for something not really worth the said premium.

jfreedle2
jfreedle2

I learned early on what quality and innovation are defined at Apple. I got rid of my Apple products and I have never looked back. They have yet to create a product that redefines anything other than "copy".

CharlieSpencer
CharlieSpencer

Usually posts like this use the word 'Microsoft' instead.

padurar2009
padurar2009

Surely the price will drop much after the first year. I would not give more than $ 300 masini

CharlieSpencer
CharlieSpencer

How about going after the links in his profile, too?

NickNielsen
NickNielsen

On the "What would you pay" survey, you really need a "Won't buy one" option. For those of us who will watch the bandwagon roll down the hill without jumping on it.

Bill Detwiler
Bill Detwiler

I seriously considered including a "won't buy" option to the second poll. There are many people who won't buy the Apple tablet because they don't like Apple or they don't like tablets. I wanted to focus the poll on only those people who want to buy an Apple tablet (like yours truly), but for whom price is a key factor.

jlongino
jlongino

Good researchers are usually interested in obtaining as much data as possible. They can always ignore the data that doesn't interest them afterward. Giving all readers a chance to respond enforces a sense of community--rather than suspicions that you're not interested in their opinion.

The 'G-Man.'
The 'G-Man.'

This site has been full of iTablet (or whatever) for weeks. You would think CBS is being paid for it.

trapper
trapper

"Less than $499" includes free. I'd pay nothing for one. After a couple of drinks I might even go as high as $10 for almost any toy.

cbader
cbader

I think the thing will be outrageously expensive, will be a short lived fad, and I wont buy one.

Mr_Tech
Mr_Tech

I was actually going to bring up exactly the same point. There should be an option for "Not getting one"

Bill Detwiler
Bill Detwiler

Apparently for many, $700 (US) is the limit. In an article on ZDNet, Andrew Nusca cites a new survey from Retrevo on consumer sentiment of a new Apple tablet. Nusca wrote "70 percent of consumers won't spend more than $700 for an Apple tablet, and consumers were equally split over whether they would pay for 3G connectivity...." So, I put the following questions to the TechRepublic audience. What do you think Jobs? latest creation will cost? And, what are willing to pay for an Apple tablet? Take the quick polls and let me know: http://blogs.techrepublic.com.com/itdojo/?p=1461

johnmckay
johnmckay

Bill... I love your reports and videos but this is silly. How can anyone bar a zealot say what it will be worth when they dont know what it is; what it can do for them; what it can do better than my HP4200; etc etc. It's a pointless question that will only result in pointless feedback. I'm not buying it at APple prices end of story. If it's lower and has some lifestyle software that tempts me I might... but how will I know? Silly and pointless... unless your a zealot.

agoodspeed
agoodspeed

Apple was sucessful re-birthing the PDA/Smart Phone and also revolusionised the digital music player, but I'm wondering if they've bitten off too much with the Tablet. Possibly a little too confident in their previous ventures. However, they aren't the only ones attempting to do this (Lenovo and Fujitsu). If they can pull it off Apple will do to the Tablet market what they did for PDA/Smart Phones. I think if you could encorporate a cell phone into the Tablet with a blue tooth headset that would be neat. Though it's going to be hard to stuff an 8-10 inch screen in your pocket, or get a belt clip, "Yes Dr. I have iSlate-displatia." I see it going for over $700. The cost is probably over a $1000. So no one's going to see $400 iSlate prices, but I'm sure the system will sync to apples store and they'll be a crap load of apps for people to download to offset the margins.

agoodspeed
agoodspeed

I was shocked at the $499 base price of the iPad. And I thought the iSlate would have been just as cool a name...

LarryD4
LarryD4

Consumers loved the ipod for the ease of use, clean lines, and it was exactly what was needed when it arrived. The tablet has been around and it just hasn't taken off. If tablets were so amazing and awesome, even without an Apple version, they would be selling a lot faster. Problem is if Jobs and Apple target the business sector they are going to fail. Can you see a Manager contacting IT, stating he wants a 800 dollar tablet on top of his 1500 dollar laptop or 1800 dollar dekstop? The first thing they will say is whose paying for it, cause there is no money in the budget for something like that... Business is not ready to start spending frivolously on gadgets that may either make someone more productive or just let them update facebook, work on a spreadsheet, and video conference from the toilet... Once the economy comes back maybe, but that's a long time away. What if Steve and the Apple folks decide that it will be the next iPhone, iTouch, IPod all wrapped up in a tablet that can do it all for the masses? Well who is really going to want to go bigger when they want it all in the palm of their hand... I am a tablet user and I think mines great, but its to big and heavy to be an iPhone and to small to be my laptop. So right now its my travel, couch potato, surfing the web thingie...

spaul940
spaul940

Actually, I believe the price will be in the high $800's to start.

V.H. Scarpacci
V.H. Scarpacci

Some may just wait to find out if this is really worth the cost. The iPhone for example sold for $400 originally now it can be had for $99.

Al_nyc
Al_nyc

cell phones are heavily subsidized, so what you pay is not really the price. There is no way a tablet computer will be subsidized, so the price is driven the costs + profit.

CharlieSpencer
CharlieSpencer

Netbooks can be purchased subsidized. Since everything I've heard about this tablet indicates it's going to require a cellular connection to be useful, why wouldn't a cell carrier subsidize it?

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