Dell hopes to take a little air out of Apple's sails with the Adamo. This upscale laptop packs a lot of tech into a stylish, ultrathin package. But, it's going to cost you. Dell offers the Adamo in a $1,999 configuration and a $2,699 one.
While Apple fans are willing to shell out almost any price for the latest from Jobs and company, I'm not sure the same can be said for Dell. Perhaps Dell is hoping to capture more of the enterprise executive market? Corporate IT departments that mostly support PCs may be more willing to deploy the Adamo than bring in a handful of Apples.
Regardless of their motives, I think many individuals view Dell as a value brand. They're the company of $699 laptops and $499 desktops (monitor not included). Are consumers ready for a "luxury" product from Dell? What do you think?
If you want to see what's inside the Adamo, check out our gallery, Cracking Open the Dell Adamo.
Bill Detwiler has nothing to disclose. He doesn't hold investments in the technology companies he covers.
Bill Detwiler is Managing Editor Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. He was most recently Managing Editor for TechRepublic Pro. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.