Virtualization

Microsoft wants to move cloud computing to the current decade

In a marketing video, Microsoft compares virtualization-only solutions to leisure suits, lounge lizards, and vans.

What do leisure suits, lounge lizards, vans, and virtualization have in common? Well, if you believe Microsoft and their recent pitch for their cloud computing solutions, more than you think. Their argument is that many virtualization solutions on the market are outdated and that technology has already left them in the distant past. Complete cloud computing solutions, like the ones offered by Microsoft, it is suggested, are what IT professionals should be thinking about now.

While I do believe the market for virtualization has moved well beyond the mere fact that systems can be virtualized, the real appeal for me in this video is the nostalgia. As someone who survived disco, mustaches, and other affectations from the 1970s, I can recognize the salesman character in this marketing pitch.

Is virtualization enough these days or has the industry moved beyond that? Are complete cloud services solutions the way to go?

(My thanks for the link go to François Amigorena.)

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About

Mark Kaelin is a CBS Interactive Senior Editor for TechRepublic. He is the host for the Microsoft Windows and Office blog, the Google in the Enterprise blog, the Five Apps blog and the Big Data Analytics blog.

13 comments
birumut
birumut

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todd_dsm
todd_dsm

dead last - again. pass the chicken.

blarman
blarman

It's an interesting ad, but fails for a couple of reasons: 1) Too long. Ads need to be under 1-1/2 minutes or people tune out before getting to the vendor. I know I did. 2) Doesn't really state what the benefits are of the proposed solution 3) Contradiction. Anyone looking at a cloud-based solution knows that virtualization is a key part of that. In arguing against virtualization, you're simultaneously arguing against your own solution. Not that bright. On the positive note, its got really catchy background music. I can just see John Travolta or Starsky and Hutch in the background...

info
info like.author.displayName like.author.displayName 2 Like

It's a clever advertising ploy. VMWare has the jump on HyperV, so why try to beat the competition when you can make consumers believe that the battle is irrelevant? They've done the same with Sony in trying to sell the idea that Blu-Ray is dead in favour of Digital (which conveniently removes a feature the XBox 360 lacks)... Try to sink the competition, and if they happen to gain market share at the same time, so be it! Another disturbing trend of cloud marketing (similar to a LOT of IT-related services and tech, though) is the 'push' of these companies for you to jump in with both feet without looking. Don't worry, it works great! We'll take care of EVERYTHING! How many have heard THAT one before?

Anita Y. Mathis
Anita Y. Mathis

Microsoft uses Windows Server Hyper-V for virtualization. Hypervisor is an established technology; since the days of IBM in the 70s. That's probably what the entire 70s theme is about. There are also non-Hyper-V Windows Server virtualization, but I'm not sure how any of this relates to the cloud not getting caught in the past.

beowulf_cam
beowulf_cam like.author.displayName like.author.displayName like.author.displayName 3 Like

We cannot use any cloud products unless the company can guarantee 100% the data will not leave Canada. If you store personal information about a Canadian, the data must be stored in Canada. The biggest problem is Homeland Security in the US. Since any data on a US computer can be obtained by Homeland Security we cannot use any product that may store data in the US. I wonder how many Canadian companies storing personal data are unaware of the law and are vulnerable to lawsuits and hefty fines from the government...

tommy
tommy

We've got the same sort of legislation in the UK for personal detail storage. We'll undoubtedly be using cloud services in the next couple of years, but we'll be making our own private cloud based platform, not handing over the infrastructure to Microsoft, or anyone else for that matter. Cloud-based platform. Hmmm! Perhaps we should call it Spectrum?

alec.wood
alec.wood

Most US companies have aboard made up of US citizens. It seems that the stereotypical ignorance of "not-America" deeply afflicts them all. The Canadian and UK legislation referenced above predates the concept of "cloud", and yet none of the big players have make any kind of allowance for it in their provision or user agreements. In fact, many of the terms of service reference US and State of California law and place the governance of the contract under it solely, as if that somehow alleviated the user's responsibilities under his own nation's law. I expect we will see some pressure being brought by various "wholly owned" US senators via the federal government to make changes to EU and Canadian law to ease the roll-out of their owners' products. Certainly in the case of the EU, that might be a bit tougher now than it was in pre Iraq/Afghanistan days

ttx19
ttx19 like.author.displayName 1 Like

all of you companys that have the cloud from this day on i will tell people not to buy windows 8 ir higher the cloud is a lie the cloud has been hacked alot the news has told us this and you all know it i will not lose my id info again you if you want but the cloud is so unsafe and bad because of hackers and we know you can not stop all of them because of hackers my info was a round the world in 2 days and it has hurted me so bad it is not funny so i say stick the cloud where the sun don't shine

jck
jck like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

Guy in a BYD. And not only are they moving it to the current decade, Microsoft is moving your IT cloud computing jobs to China. Hooray for modernization?

Mark W. Kaelin
Mark W. Kaelin

Is virtualization enough these days or has the industry moved beyond that - are complete cloud services solutions the way to go?