Back in September 2009, I took Microsoft to task over what I consider to be a terrible marketing video for Windows 7. The video depicted a group of people having a Windows 7 release party where they discovered the benefits of the (at that time) soon-to-be-released operating system.
I asked a simple poll question:
The poll results were overwhelmingly on the negative side of the spectrum.
The video is embedded below if you want to see what all the fuss was about.
Marketing Windows 8
Now, Windows 8 is the Microsoft operating system on the horizon, and it's time to start a marketing campaign. So far, the videos emanating from Microsoft explaining the features of Windows 8 have been much more traditional. In fact, they have been downright informative. Perhaps Microsoft has regained its collective mind and is foregoing the bizarre "Let's have a party" video concept for Windows 8. I get much more out of this straightforward Windows 8 marketing video (see below) than I do from the avant-garde Windows 7 video of 2009.
Mark W. Kaelin has been writing and editing stories about the IT industry, gadgets, finance, accounting, and tech-life for more than 25 years. Most recently, he has been a regular contributor to BreakingModern.com, aNewDomain.net, and TechRepublic.