Back in September 2009, I took Microsoft to task over what I consider to be a terrible marketing video for Windows 7. The video depicted a group of people having a Windows 7 release party where they discovered the benefits of the (at that time) soon-to-be-released operating system.
I asked a simple poll question:
The poll results were overwhelmingly on the negative side of the spectrum.
The video is embedded below if you want to see what all the fuss was about.
Marketing Windows 8
Now, Windows 8 is the Microsoft operating system on the horizon, and it's time to start a marketing campaign. So far, the videos emanating from Microsoft explaining the features of Windows 8 have been much more traditional. In fact, they have been downright informative. Perhaps Microsoft has regained its collective mind and is foregoing the bizarre "Let's have a party" video concept for Windows 8. I get much more out of this straightforward Windows 8 marketing video (see below) than I do from the avant-garde Windows 7 video of 2009.
Mark Kaelin is a CBS Interactive Senior Editor for TechRepublic. He is the host for the Microsoft Windows and Office blog, the Google in the Enterprise blog, the Five Apps blog and the Big Data Analytics blog.