On February 21, 2012, Debra Littlejohn Shinder argued in her Microsoft InSights column that the new Microsoft Windows 8 logo did its job despite its minimalistic design.
She summarized her argument this way:
Those who complain that it's ugly are missing the point. It doesn't have to be a work of art. In fact, the more artistic it is, the less likely that it will be instantly recognizable, through the rain, on the other side of the street, when you can't read the words accompanying it. It doesn't have to "get the perspective right." It doesn't have to "make sense." All it needs to do is make us think "Windows 8."
Makes you think
As an accompaniment to that blog post, we included a very simple poll asking for a thumbs-up or a thumbs-down on the new logo. The results were probably predictable, but they show that most TechRepublic members give the new logo a thumbs-down.
Personally, I don't have strong feelings, good or bad, about the new Windows 8 logo. It is my understanding that the simpler the logo, the better for recognition, so from that perspective the change makes sense. The new logo is rather plain and un-extraordinary, but that is by design, so I give Microsoft the benefit of the doubt.
Does the new Windows 8 logo not do its job? Do you not think Microsoft Windows 8 when you see it?
Mark Kaelin is a CBS Interactive Senior Editor for TechRepublic. He is the host for the Microsoft Windows and Office blog, the Google in the Enterprise blog, the Five Apps blog and the Big Data Analytics blog.