Involving Customers in Product Development

Source: Business, The Ultimate Resource

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Involving customers in product development can result in more targeted products with a greater chance of success, while at the same time strengthening relationships and creating mutual benefits. This document discusses practical steps towards making this happen:
  • Asking Customers before You Launch Your Product
  • Setting Up a User Group
  • Asking Customers to Evaluate New Products
  • Issuing New Product Announcements
  • Working in Partnership with Customers
  • Understanding Your Customers' Markets
  • Understanding Customer Strategies
  • Assess the Value of Your Products and Services
  • Analyze Your Customers' Technical Requirements
You'll also learn about risks involved and how to avoid common mistakes.
Format:PDF Size:114.00
Date:Jun 2006