Marketing the value of your IT department

Information technology is one of the most important components of an organization--but it's also one of the most underpublicized, underappreciated, and misunderstood. As a consequence, IT staff morale is often low, while customer dissatisfaction may be high. Raising IT's profile through a carefully crafted marketing effort can help the department establish appropriate levels of service delivery and expectation within all layers of the organization. This white paper offers a game plan for determining customer needs and demonstrating cost competitiveness and service differentiation so that IT groups can improve their image, construct IT value chain models to diagnose their deficiencies, and build a solid, high-function partnership with their customers.

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