Mix love and business: Lessons from successful companies that do good while doing well

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose is about the pragmatic role of love in the business world. The book celebrates leaders who leverage their humanness by inspiring others to join them in making the world a better place. These executives operate by a guiding vision of service that takes into account all their primary stakeholders: customers, employees, supplies, partners in the supply chain, the communities in which they operate, and of course, their investors. At all levels of operation, companies run by such leaders exude a passion for doing good while doing well. In this sample chapter, learn about the Firms of Endearment (FoE) business philosophy and its astonishing performance in today's challenging business environment.

Title: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
ISBN: 0-13-187372-5
Published: January 2007
Authors: Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth
Chapter: Chapter 1: It's Not a Share of Wallet Anymore; It's a Share of Heart
Published by Prentice Hall