Take a practical approach to cultural transformation in your company--and discover what it can do for your bottom line

As a manager, have you ever made changes to processes, procedures, measures, or incentives, but failed to see the desired improvement in performance? Have you ever taken action to address some cultural issues in your organization, but felt disappointed with the results—or perceived the actions as "soft and squishy, feel good"? Nowadays, nearly every business leader recognizes the crucial importance of culture. But in many organizations, attempts to handle culture issues remain "squishy," unfocused, and unlikely to bring any value or results.

In this sample chapter from Can Two Rights Make a Wrong? Insights from IBM's Tangible Culture Approach, learn how to take a practical business approach to business culture transformation and integration. Start with an overview of tangible culture, IBM's open sharing of the lessons learned during its $3.5 billion acquisition of PriceWaterhouseCoopers Consulting, insight that IBM has crystallized into a powerful methodology for transforming business culture. Learn the importance of culture to business and discover new approaches to transforming organizational culture. Chapter coverage includes new concepts, how they are developed, and how they can be applied to a variety of business situations.

Title: Can Two Rights Make a Wrong? Insights from IBM's Tangible Culture Approach
ISBN: 0131732943
Published: March 2006
Authors: Sara J. Moulton Reger
Chapter: Chapter 1: An Overview of Tangible Culture
Published by IBM Press