Unlock the business value in unstructured data to make your company more competitive, responsive, and innovative

Regardless of the type of business they do, most companies face a similar problem when it comes to business data analysis: large amounts of unstructured information and standard approaches to analyzing the data that simply don't seem to get the job done. Learn about a better way to "listen" to business data and transform it into valuable insights for your company and customers in Mining the Talk: Unlocking the Business Value in Unstructured Information. Business professionals who have data management or analysis responsibilities or needs, including IT professionals and data mining experts, will benefit from this chapter download. The chapter introduces the book's methodology and describes the history of how and why the method was developed, including a high-level description the methodology itself.

Title: Mining the Talk: Unlocking the Business Value in Unstructured Information
Author: Scott Spangler, Jeffrey Kreulen
Publisher: IBM Press
Chapter 1: Introduction
ISBN: 0-13-233953-6; Copyright 2007, IBM Press. All rights reserved.
Used with permission from the publisher. Available from booksellers or direct from IBM Press