Web building is a complex undertaking. Many stakeholders are involved. Here's a quick glance at some forces acting on the situation.

Internet shoppers want to browse, select and purchase the what is right for them. They want the site to be useful and easy-to-use. No waiting for page refreshes. No silly update cart button. Just "this is what I want so give it to me." The seek and ends and have seen the means. Best deal. Why should I pay? I'm not a good shopper if I don't get the best deal.

Developer wants to make it quickly. Easily. No Fuss. No angry clients. Just great code. Stuff that works. Reliable. No unexpected side-effects. Wham. Bam. Others want to learn, develop and explore. Try this and that. See what works better. See if they can work better. Prove themselves. Do the world good.

In the midst of all this turmoil is the technology. The pure mechanics of code, silicon, with its own constraints and limitations. The technology must be arranged well. What well means depends on how closely the arrangement "fits" the demands of the stakeholders.

The store owner wants some peace, serenity and tranquility. She wants sales! Her kids are growing up, they need an education, Bessy wants to be a doctor. The store owner wants the best for her family, herself and her friends. It is her dad's birthday soon. He's almost 60. He's in a home. Lonely guy. Damn! That developer e-mailed again talking about some X EM EL whatsit. Stuff it. Too hard. Too confusing. It's night now.

Database, Wires, Code, More Code, Code, Wires, Interface, Screen, User, Eye, Nerve, Brain, Nerve, Hand.

The data must flow through all these parts. Connected. Unbroken. Truthful, whole and confidential.

So many factors and variables. In all this, what really matters? Just do it.