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I must first admit that I am a self taught techie. I haven't had the schooling most of you have had, but I do enjoy the computer and learning how to build things and make things work. My question is this: Has anyone ever used a Search Engine Optimization Service like Traffic Builder? I recently purchased this service and have not noticed much of a difference in the placement of my site on Search Engines. Is this service a waste of money or does it take some time for the search engines to catch on to the site? What do you consider as a reasonable time for the optimization to make a difference? Any helpful hints would be appreciated. Thanks!
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I don't think these search optimization services are worth the money. The basic stuff, like submitting your site to the search engines, you could do for free yourself. No need to pay somebody.

Also, some of them try to use strategies such as linking to your site from other sites they own, on the theory that having lots of inbound links should help raise your relevance in places like Google rankings. But in the long term that's a losing proposition because the big players like Google are constantly trying to refine their algorithms so as to prevent this kind of random linking from enhancing your score.
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alissonsantana 3rd Aug 2004
Yes, I think that is a waste of time and money and can tell you for sure that a good strategy, developed by yourself, is the most effective way of rising up your site's visits. Using the correct words and registering your site on google is already a great step ! wink
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Alisson R. Santana
Brazil
Hi! Making SEO my profession was an outgrowth of seeing an SEO company jerk clients around. Yes, there are many that are out to get a payment and are not really interested in developing your website into a truly relevant resource. This is the prime reason why I am starting my own SEO company. Not content with simply optimizing site to achieve higher rankings, I and my partners are web designers, developers, database developers and generally hardworking people. To say that all SEO companies are "Not worth the money" implies that the person making the statement is not in a position where they pay others to do specialized work. Optimizing search rankings for websites is nothing other than hard work. (If you meant that automated submissions and come-on style SEO advertisements aren't worth the money, then I fully agree with you).
There are 2 types of SEOs; Type A relies on search engine algorithm manipulation. Type B is paid to invest time effort and expertise into their client's websites. If you want to talk to me about why type B is a worthwhile investment, email me and we'll work out a time to talk.
I am invested in redefining what good SEO is and would love the chance to spread the word! Thanks!
Lisa, your frustration is one I've heard and seen numerous times from people with online properties who try to increase their exposure in the engines, directories and portals via a SEO tactic.
While this subject can easily become an essay, I'll try to answer your question in breivity.

Most good specialists in the field of SEO and SES won't use software to submit their client sites to the engines. Why? There are a few reasons, but most importantly there are industry rumours that more and more search engines have begun to ban/decline requests for inclusion by search engine optimization software. Why? Software has been used time and again to spam the engines. A few other reason why you may not be realizing the results you had expected from using a software solution to submit to the sites....

1. Software may be spamming engines
2. Certain engines may have requests from your software brand banned/blocked.
3. Is your website optimized for the engines with the key weights the engines algorithms seek for food?
4. Engines relationships and partnerships change frequently, so a solution for SEO and SES services need to know who's doing what. Software may not be ontop of these changes.
5. With most online properties, you only really need to hit the key target engines in your marketplace, not the 5,000 engines for $19.95 that most software promotes. If it sounds to good to be true....red flag
6. others....

Like with any service, there are shortcuts to a solution that may harm you long term and not get you the results you expected, or there are alternatives to have specialists do what they do best, and get you the results you expect.

My recommendation to you Lisa is use the many resources online to help with 1. Optimize your website, then 2. submissions to the engines and 3...other tactics and strategies to improve exposure in engines. An alternative, if you have a budget, there are professionals in the industry who can help. While yes...I might be one of them, there are many out there who are good...and bad...so carefull how you select them. If you opt for this route, check for certification, past results and ensure they walk you through the process step by step so you understand what you're receiving.
If you need additional help/consulting on the subject, feel free to reach me or a team member at info@mjaimpressions.com (www.mjaimpressions.com)
You answered your own question - If you didn't get results, it's not worth the money.

Since the steps involved in getting your site registered are really quite simple, it may be best to throw this job at a teenager who needs to earn an allowance - or somesuch.

Besides spam-like services aren't really an ethical way of doing business. The only thing a remote, vaguely anonymous service can do that a kid probably won't is spam folks.

Of course - the SINGLE BEST way to be listed in the search engines is to have LOTS of content for which a lot of folks are looking.
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I equate offerings of higher search rankings on the same level as cheap online pharmaceuticals - you may as well be smoking your money.

Yes, I'm also in this 'game' and I can tell you that on SEO projects I spend hours with my clients researching, work-shopping, brainstorming and finally implementing clear, concise, relevant content. It requires integrity, imagination and diligence. And it doesn't come 'cheap'.

As a person familiar with being self-taught you'll have no problem finding the informational resources you need to do a good job yourself if you're not prepared/able to pay people like myself.

Have fun!
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I?m a beginner too (in the Web area), and have evaluated some variants, and used some free tools, due to my budget is very short. I have used first a naive method to grow up: I have used keywords to lookup for my site for myself, looking on what way should be better to hit it. Later, have registered my site with Nedstat, which has a free counter with good basic statistical services. It was very useful, because it is possible to know what Search engine was used to hit the site, what keyword was used, and so, what the seeker was looking for. Additionally, and confirming what this article says, my keywords were absolutely irrelevant to all searches hiting my site, but name of page, titles, and text on main page were the most relevant way to get my page indexed. Usually, it is catched at first ten to twenty hits, and generally well oriented to the user request. So, I review all searches listed, all sites related, and use such information to rearrange my pages in order to be more accurate to what the user searches.
There are a site that gave me good ideas on how to planning it: http://www.selfpromotion.com/.
If you are interested in Nedstadt free service, go to http://www.nedstat.com/f35e34_index.htm, to Nedstat Basic.
Jorge Ubeda
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