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Early last year I spent several days trying to determine what blogs were, how they differed from other web sites, and if there was any use in a corporate environment. Is anyone effectively using blogs in a non-IT company, preferably a manufacturing company where only 50% of the work force has access to a computer?

Regarding subscriptions, I was taught in Business Communications 101 that the responsibility for the clear transmission of the message was the responsibility of the sender, not the recipient. How can you ensure that someone who needs to receive your content is subscribed? Without "TO" or "CC" fields, how do I know who else is subscribed so I don't needlessly forward the content?

I must be the only one in the world who can't understand Dave Winer's blog. The few times I looked at it last spring, all the content seem to be a stream-of-consciousness babble of moving from one city to another. If you're viewing a blog for the first time, how does you determine a blogger's credentials and the accuracy of their content?
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I was reading this and thinking to myself "I just don't 'get it' - what's wrong with me?" Glad to know I'm not alone.
We're struggling with the concept here too--how to use it effectively in our business; can it function as a productivity tool for staff; what are its advantages other than searchability over email, listservs, internal web sites.
I came across your discussion thread in an effort to uncover how others use it. And, I read Mr. Berlind's article on blogging but it didn't exactly clear things up. Somehow I can't see my boss reading through a plethora of blog postings to find out what's going on in my department, not to mention the info gaps created by those who don't like to write.
There are many white papers on Tech Republic's site that may hold some clues. Two in particular caught my eye, and I'm printing them now: "A Closer Look at Why People Blog," and "Enterprise Blogging."
If anyone has any additional info, sites, articles, white papers on enterprise blogging, please let us know!!
Although I don?t understand all aspects of blogging, it appears that it seeks to serve the main purpose of Knowledge Management Systems or Corporate Memory. The grand plan of KMS, Semantic Web, RDF?are building up the curiosity and also impatience in the here-and-now users. It is catching on and is drawing users (we are some of them) though it has some drawbacks pointed out by chobbs, marty and palmetto.

These drawbacks may be minimized by some kind of semi-automatic online refereeing and editorial control though it may take time. Privileged users can still read and act on the raw information that gets built but bulk of the users get the benefit of refereeing, moderation, summarization, clarity, authenticity etc. A slow-and-not-very-dirty prototype, HyperFrame, is in making.

For the semi-automatic processes to work, it becomes necessary to unitize and categorize information and add importance weights and user ratings to them. Further, the typed and weighted units of information are linked with different types of links each having different strengths. This is a process of creating and meta-tagging knowledge (machine processable information) using a combination of human judgment and machine processing.

The rigor of authoring and building the knowledge with refereeing and editorial control obviates the need for lengthy and not so useful postings without stifling creative extensions. Typing, weighting, user rating, link-strengths that are assigned or computed create compact and dynamic body of knowledge, which can be navigated with high precision and confidence.

The emerging standards of semantic web may bring out many potent knowledge management systems. HyperFrame could be one of them. Those who are interested can interact, collaborate and work together.

Putcha V. Narasimham
putchavn@yahoo.com pvn@hyd.cmc.net.in
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Putcha, I disagree with your idea that the main purpose of a blog is for knowledge management. However, if I did agree, what are the advantages of a blog as compared to a "traditional" web site? Do automatic filtering, refereeing, or editing programs already exist? If not, wouldn't it be easier to use a less-spontaneous but better established tool, like a private newsgroup or non-web collaboration tools?
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Went and enjoyed a few beers with a friend who's business is all about bloggs.....

http://www.x2o.com.au/index.php?option=com_content&task=view&id=14&Itemid=41

He does a coffee review and also sets up groups of people who then paste thier blogs from the meeting, these meeting can consist of many people with shared interests.

So the reason for the cofee review is that it is a somewhat lucritive market to involve the coffee shops (http://www.melbournecoffeereview.com/) to have these meetings, interesting.

So I suppose people are using blogs to share ideas of common interest meetings.
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