to
"that is the real key. If companies do in fact make superior products at a price point that people will jump on"
is that rarely is the superior product priced to be "jumped on". VHS/BetaMax? Many times, price is not a direct reflection of quality at all, but is mistakenly used as an indicator of quality. And while there is a corrolation between price and quality, it is sheer foolishness to assume they are equal in all cases. (Jaguar? Buy two, so you can drive while one is in the shop...thank Ford for turning them reliable...) Market research has shown time and time again, people will buy whatever is "good enough at the lowest price" for their needs. People want a bargin, to save money. There are minorities of the population who have to have "the best, the latest and greatest" but they are overshadowed by the "average" "affordable" "good enough" people.