To begin using Persuasive design you should ask these questions for every page in the persuasive pathway of your website.
1. What specifically helps a user make a choice?
2. What information tells your prospect why they should believe your product or service is the best solution for their problem?
Any persuasive design imitative should be supported with web analytics and user testing to leverage measurable results.
Bobby Hewitt
www.creativethirst.com
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