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De-geekification of open source, or de-geekification of the open source image? I tend to find the extra options and control offered by GNU/Linux & opensource handy, or at least interesting. I always found the lack of a command line interface for Windows kind of annoying. That being said, I think open source software could do itself a favor by offering less "geeky" versions, or simply don't advertise these attributes to the general market. Maybe have an install option to take out the geek portions of the interface. Heck, how many office folk use the full extent of something like Excel? There's probably plenty of users who never even have to lay out a workbook, they just do data entry. Do they freak out over the 89 context menu items they never touch, or worry about VBscript and macros? Come here Clippit, good boy. More consistent UI would be a good idea, across products and versions, but then, even MS seems to be going the other way with that right now. Desktop-wise, I don't know why more people don't try something open source. Too many people have asked me why they can't have their desktop set up in such-n-such a way, but sometimes it isn't possible with Windows (I guess that's why there are Windows replacement shells). Open source seems to offer more customization options. For some people, this may be "too many" options, like turning on Detail view in Explorer. I've met people who run Windows and never even use Explore as a file manager. If users can ignore huge swaths of the Windows OS, they can probably ignore geeky options in open source software. Options to not have options would be nice, but I think open source would benefit even more from a different marketing tactic, simply not highlighting advanced options. Of course, your list of areas for improvement, I think, is a given.