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User cost and availability
Is this the old microsoft strategy all over again? If they make phone calls free, especially mobile calls for a fixed broadband fee, then every person in the land will take one, then the coverage issues will be taken care of, and business is an extension of the home user. They will all take it to work, SME's will use it from day one if the technology is simple and easy to set up. My moneys on Wimax.