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What did I forget? Have you ever used other channels for acquiring new business?
Aside from 'online' (blogs, etc.) - I like participating in local business events to get my name and face out there.
There's always the human touch - the face behind the technology solution provider...
There's always the human touch - the face behind the technology solution provider...
(must be a sign of the digital age)
Attending conferences in your area of expertise often leads to new work, especially if you can get some informal conversation (read "pub") time with other attendees.
Thanks, Mantronix!
Attending conferences in your area of expertise often leads to new work, especially if you can get some informal conversation (read "pub") time with other attendees.
Thanks, Mantronix!
I received an email from Cyndi at Elance (elance.com) referring to this article. I'll be checking out that site a bit, and maybe post about it later. If you have some time, check it out and let me know what you think. If you already have experienced this service, I'd love to get your input.
I have found that being a member of relevant professional associations helps in finding projects. You will have built up credibility and be a known associate when you need new work.
... on how active and relevant the specific association is. The few that I've been part of didn't do much for me. An online forum on the subject, though, has often led to new business.
What's your specialty, and the association that benefits it?
What's your specialty, and the association that benefits it?
I have had sporadic success with sites like FB and Twitter, but I have found a regular presence is key. I typically use it to build and maintain client relationships. A friend of a friend could be your next big client!
In addition, I have started checking classified ads via Craig's List. The amount of scams and junk is rather annoying, but I have secured several new clients with this method. Using Craig's List can be time consuming and I have found it more productive to respond to ads rather than to post my own services. To be efficient, I have created several response templates that work to respond to most ads in my field.
One reminder - keep your eyes open for new clients when your busy and don't ever wait for a downturn to start marketing your company. Success creates more success!
Caroline King
www.maineword.com
In addition, I have started checking classified ads via Craig's List. The amount of scams and junk is rather annoying, but I have secured several new clients with this method. Using Craig's List can be time consuming and I have found it more productive to respond to ads rather than to post my own services. To be efficient, I have created several response templates that work to respond to most ads in my field.
One reminder - keep your eyes open for new clients when your busy and don't ever wait for a downturn to start marketing your company. Success creates more success!
Caroline King
www.maineword.com
Very good. Learn more about how to do business. Thanks.
Michael
China
Michael
China
Find a niche (or vertical) that interests you and exploit the hell out of it. Know it better than anyone. Go to every networking event, join their industry get-together group, webinar, chat, read about the topic/industry and go press the flesh. Make "no problem" your mantra and if you can't do it - sub out with someone who can. You're in build mode. Buy coffies, eat 3 lunches with different prospects, and never go empty-handed to a sales call. KILL YOURSELF on your first deal. Leverage that into more projects and get to be known as someone who REALLY knows that particular industry/business segment.
Very good advice -- I've managed to exploit my niche for the last 16 years. But just to play devil's advocate: you also don't want to get too tied to one narrow focus -- what happens when that technology/market/approach begins to fall out of favor? So, I agree with you about working your niche, but you don't want to ignore the development of your talents in other areas as well.
Make your reputation by creating a laser-sharp focus on one area. Once you've gained a reputation as THE person to hire for that specialty, the hard part is done. It's then easy to add a new specialty since you already have a great reputation.
Example: a "business coach" starts out helping restaurants and gets a reputation for fixing problems and saving companies. Later the coach decides to also offer his/her expertise to the hotel industry.
Example: a "business coach" starts out helping restaurants and gets a reputation for fixing problems and saving companies. Later the coach decides to also offer his/her expertise to the hotel industry.
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