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I think a lot of consumer just don't want to spend any $$ on maintaining their computer. They think that they spend x hundreds of dollars on a new system so it will run w/o any maintenance. Their altitude when towards anti-virus is I paid for a version last year so I have to pay for one again this year. They do not clue in that anti-virus is like an oil change, you have to pay for it every year. Now there is "free" anti-virus they won't pay for a tech to install it properly. Using a computer is not much different than driving a car;you need to learn the rules of the road(learn what and what not to do), change oil(get a router, anti-virus) regularly. And finally they got to a competent mechanic(a professional technician) to tune up their computer. I guess this is utopia but I like to dream about it.