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Waving raw meat
I mean suggesting a topic of "losing IT" in an IT forum is like going to the police department and discussing police brutality, criminal rights, and why cops suck. You will probably get someone to discuss the point, but not many supporters of the ideas. Your audience is not your target audience. Just people who disagree with a point that has little or no merit. The target would be the folks buying this guy's book. I've never heard of him and I read alot.