building my rep.
I am building my company brand by determining what the market is looking for, and giving it to them. To do this, I am mostly using word of mouth at this point. I go to network functions and promote myself there, and then do quality work and follow up with my customers. I have had others speak up for me and my company at several chamber of commerce functions and these testimonials are helping. I have a website as well that is being redone with a copywriter helping write the material with a focus on SEO, so when people look for a consultant, they should find me. My company is 16 months old, and my reputation is slowly getting out as a reliable person you can ask questions of, and find answers. I answer questions on Microsoft technet forum as well, and give reliable answers, and have seen several been marked as a correct answer by moderators. This seems to be the best, and lowest cost way to promote oneself and build a reputation. I also use social media to be a resource for others who are not in IT. If you look at the company facebook page (www.facebook.com/appconllc) it is filled with links to other websites and can be a great resource for a person to find information on IT all in one area. Videos on the website are also a great way to build your reputation, the more your a resource online, the more people will come to you for help.
