By going to the source- customers that already purchase and like a product, Starbucks can potentially increase their brand loyalty by giving consumers a way that they can present their ideas to the corporation. They validate that they are listening by responding and ideas are discussed and refined by consumers.
Since the only idea that I have for Starbucks is that they set up a pipeline of coffee to my house, I probably won't spend a great deal of time on this new site. But it is nice to know that it exists and I CAN use it when I am inclined to.
Idea sites like Starbucks and Dell could conceivably change the way corporations interact with their customers. I would think that it would serve to strengthen the consumer relationship. But what do you think?
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... that it's a very good idea. While I'm not a big fan of either Dell or Starbucks, they've both earned some points in my book for their moves to listen to and act upon customer feedback. Now if we can just get more companies to do the same...
McDonalds, Golden Corral, Boston Market and other fast food joints encourage their customers to participate in a brief on-line survey about their dining experience and be entered in a drawing for $1,000, $10,000 or whatever -- some drawings held daily, some weekly.
If no one participated in these surveys, then I'd be a wealthy man, since I participate in every one after every visit. If there are no other names to draw except mine, then I should be the winner every time.
Either that or the drawings and prizes are nonexistent.
If no one participated in these surveys, then I'd be a wealthy man, since I participate in every one after every visit. If there are no other names to draw except mine, then I should be the winner every time.
Either that or the drawings and prizes are nonexistent.
Tricia- I think the Ideastorm site has been a great adventure for Dell and is creating a lot of interest from various different companies. Several have asked for Dell's time to evaluate their opportunities in this space. I hope this is a trend companies continue!
Thanks,
Dawn Lacallade
www.ideastorm.com
Thanks,
Dawn Lacallade
www.ideastorm.com
I love the concept of Ideastorm because it allows
companies to interact more meaningfully with their
customer base.
The other thing that it does is enable new ideas to grow
out of an originally proposed idea, often resulting in a
better idea. Consensus is already reached by the
participants and the company really gets to see what ideas
are winners. I would imagine that this significantly
reduces the market development time because the
company has a firm direction. With the Idea Partners, the
company can tell people very directly why an idea can be
used or not used.
I think this is an exciting development and will continue to
watch the trend.
companies to interact more meaningfully with their
customer base.
The other thing that it does is enable new ideas to grow
out of an originally proposed idea, often resulting in a
better idea. Consensus is already reached by the
participants and the company really gets to see what ideas
are winners. I would imagine that this significantly
reduces the market development time because the
company has a firm direction. With the Idea Partners, the
company can tell people very directly why an idea can be
used or not used.
I think this is an exciting development and will continue to
watch the trend.
This sounds similar to Mazda's suggestion program that it introduced in 1975 after its profits plummeted as a result of it introducing the rotary engine.
The astonishing success Mazda had after that was due to the amount of suggestions it implemented. While Mazda did this with its employees, it seems Starbucks has taken it to next level
It would be interesting to see the numbers such as how many suggestions Starbucks gets and how much percentage of that will be implemented.
Srini Saripalli
http://www.SriniSaripalli.com
The astonishing success Mazda had after that was due to the amount of suggestions it implemented. While Mazda did this with its employees, it seems Starbucks has taken it to next level
It would be interesting to see the numbers such as how many suggestions Starbucks gets and how much percentage of that will be implemented.
Srini Saripalli
http://www.SriniSaripalli.com
You're hot chocolate in China is the greatest! Yet, I have always been amazed at how poor your regularly priced coffee is. Don't you believe since coffee is supposed to be your number one business that you should put more effort into making a good cup of coffee. If I want good coffee, I don't go to Starbucks.
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