It's long been a prediction of mine...
...that eventually, most of the products that we use will end up being subsidized one way or another by advertising. We've already seen this in the form of cheap PCs that come loaded with crapware. Also expect to see it in other forms of consumer electronics as well.
It's also my prediction that in the upcoming decade(s), a new civil rights movement will emerge because it will be perceived that only the wealthy will be able to afford to live with and in an environment without advertising bombarding them every second of the day.