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Agree with you Lorne - if you want PMgmt to be taken on board seriously by your executives you've got to present it to them in something they understand. The reality is as PM's we practice what we preach every day so it is hard for us to understand why our exec's don't get it - the reality is they don't have to because thats what we do. Our challenge is to present the case for PMgmt to them in a way that the understand. If they can see the value proposition they'll run with it and leave the detail to us.