It's always about analytics or is that just the inner data analysis in me talking... You are correct in that it no longer is a problem to get real-time data daily without going platform by platform. The data integration and ETL market has grown much within the last 5 years that I have been doing this. I seem to do a lot of data entry so data profiling and quality has been at the top of my mind from the beginning. Thank god that there is more accurate information and I can contact and pull up customers information easily.