I understand ... that's why I commented with the know your market advice.
For example, up here, we're in a niche-buying binge. (Someone suggested that too many people are afraid of making a mistake and being fired.)
You know and I know that QB is common across all industries. (For that matter all accounting packages are.). Each business will have variations but they're really pretty minor.
But if I go to the market up here with QB, I'll fail. Why? Because the clients want me to have 10+ years in their industry. (Plus only be 1 year out of University and have an accounting designation but that's another matter ... able to jump over tall buildings in a single bound would be nice as well... flying is out though, too capable so you're obviously too expensive).
So, in this market, I'm much better off picking two or three niches (say, Doctors, bankruptcy trustees and art galleries) and then specialize in QB, Accpac and whatever other accounting package is on the horizon.
The key is to know the market (and niche) well enough that you can pick niches that react to economies in reverse (e.g. When trustees are busy, art galleries are down. When art is selling, trustees are down.).
Of course, when looking at software it's a little harder to find two opposing reactions.
(Your pricing comments are right on BTW.)
Glen Ford, PMP
http://www.trainingnow.ca 
