I'm now sure who this santeewelding person is, but if you look at their profile (empty) and posts (mostly negative and/or unrelated, with a taste of SPAM to them), it is hard to take that person seriously. So, that is not the point of this post.
The "marketing garbage" being referred to is on the home page of my old company, and states:
"Our focus is on IT solutions that are business savvy. Every dollar spent should promote or support business goals. Innovation and strategic thinking, combined with an alignment of business and technology goals, increase your ROI and rate of success, and decrease your overall TCO."
This was the foundation of our approach. We didn't assume that what the customer was asking for was the best approach. We worked with them to clearly define the scope and goals, performed a gap analysis, and then separated the fundamental objectives from the means objectives (often their pre-conceived notion of the only possible solution). We would define alternatives, look at various aspects of each alternative (which included alignment with strategic business goals), and then make our recommendations based of fairly sophisticated modeling and a comprehensive evaluation of the specific environment.
Real stuff that added real value and made a tangible difference. That's why most of our customers were Fortune 500 companies, why we expanded to the UK, and why we had customers in over a dozen countries. Far more than just marketing, and certainly not garbage.
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