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A lot involved with Apple but at the core of its operation mostly is the ability to repackage user friendly technology and use effective marketing schemes to maintain their niche and identity. Holding the user at bay as the sole source for software and even hardware support is not new but Apple does it extremely well. Even with the apps explosion, Apple still requires using its store as the only source or place that vendors and users must resort to make exchanges. Please provide additional information otherwise although I'm not criticizing but making observations on how Apple has developed and held a market niche. I've been interested in a portable touch screen device with use beyond my Toshiba Pocket PC and even interested in an iTablet. Keep up the good work Mr Jobs. If it wasn't for Apple's part in spurring competition through product innovation and marketing schemes, then the tech developments would likely be lagging and rather dull.