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MPS is all about "reducing" - reducing machines, reducing clicks, reducing costs.

And to some in the industry, this means cutting our own throat.

So be it.

There is so much cost to be cut because the industry oversold for a decade and a half - not that there was anything wrong with that -but the future ain't what it use to be and was bound to happen.

A shift, a disturbance, secular not cyclicle.