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Who is defining "3G" "4G"???

For instance, in networking we have IEEE 802.11 WLAN standards, based on a group known as the Institute of Electrical and Electronics Engineers or IEEE.

Telephone technology is "governed" by the FCC, how active is the FCC in defining the 4G standard?

And this is ridiculous..."Sprint is the only carrier in the United States that has rolled out its 4G network. While it is being marketed as 4G, it does not meet the 100 Mbit/s specification;"

If it does not meet 4G Specs, how can it be marketed as 4g???