Yep ; pro-IT answers don't fit consumerland
Yep, you hit the nail on the head.
In a pro-IT environment, there's a pro sysadmin to ensure that all the data that matters is on the server, and that this is backed up. The users are not supposed to "personalize" their PCs (for sound organizational reasons) and such PCs can be easily re-imaged from what has been set up to work best for the organization.
In consumerland, it is very different. Not only do you have dubious data backups, and a PC that has evolved in a unique way with no easy way to rebuild this, you may also have the entire family's IT infrastructure in that one box.
If you were to advise a business to "just" wipe not only the infected PC, but every PC and server throughout the organization (and perhaps backups as well), you'd prolly be told to take a hike, no matter how effective this may be at killing the malware.
Yet in effect, this is the usual advice dished out to consumers - partly because it is pro-IT that have the loudest and most respected voices, and partly because of an arrogant assumption that end users can't possibly posess any material that "matters".
