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I think it's fair, though I think Apple is missing out on some opportunity. With their runaway success these recent years, I doubt they're actually "missing" it, though. To be honest, that market is available for future expansion if ever the consumer market slows down. I'd offer the advice to avoid doing too many things at one time for Apple. Their current plan isn't hurting one bit, let's not throw a wrench into it.

We all know how difficult it can be to work through the ranks in our field, Apple is smart to avoid it.. for now.