The problem with this analysis
is they have different primary customer bases.
Microsoft's primary focus is the corporate enterprise customer. That is where the cash flow comes from. Direct individual users are a secondary concern.
Apple is just the opposite. They are a consumer oriented company, which has made few inroads in the enterprise market.
When you go to the Apple/PC store, you are only getting the consumer side of the equation.
I'm not saying Microsoft does not need to do better with consumers - they absolutely do. But individual consumers are such a small part of the Microsoft pie that comparing PC stores to Apple stores is not really that significant.
