Business Analysts and Small Business
I agree Mark (btw, good name), I also work in a small shop where I wear all hats as either primary or backup, since there are only two people in IT. There is a huge need for people like us that are willing to diversify and maintain web sites, fix PC problems, support business apps and databases, while also picking up networking, smart phones, etc.
Personally, I love this kind of variety in my work, but it isn't for everyone. You can't really become an IT pro at anything; wide knowledge and personable, that's what my boss looks for when he hires now.