There is a little more to the world than Mobile apps - what about working in banking and having to produce reports to clients on how their money is doing, working out how much tax to be paid (and legally minimising it), inputting into the General Ledger so the company can produce an annual report etc?

What about the people who design & code the software that is on the CD that "you just put into the drive and it goes"?

Yes, its definately going to be the decade of the Developer - as long as the developer is flexible and works out how s/he can best give the business value for money.

As for the titles, I have a degree that makes me a "Software Engineer" - I also take into account Human/Computer interaction, modularisation, potential growth etc when I'm designing and coding a solution (note - this is a SOLUTION, not just a program).