Tony, I don't mean to single you out but your profile/bio on TR is a perfect example. It's a Who's Who of "platforms" from the last 20-25 years some of which don't even matter in 2011. Yet there's not a single mention of one business solution, one business accomplishment, one stroke of biz creative genius.
If you (and I'm saying you collectively) don't want to "just lay bricks" then you need to stop acting like a bricklayer. (With all dues respect to bricklayers of course Bricks are irrelevant. It's the resulting business buildings that matter. Yet IT continues to obsess with bricks. Anyone can laybricks. Not everyone can have the vision AND skill to build the Pyramids.
It's time for IT to smell the coffee already. The Business isn't going to change. Wake up IT! So it's time for IT to change. Stop talking about brick. Start talking the buildings (i.e., solutions).
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