they have a line of cows in waiting
If we consider the cow as the exploitable vulnerability previous to patch availability then drawing more attention to it will hopefully draw enough attention to get a patch produced. Sure, lots of people milking the same cow results in the cow drying up. But the people doing the malicious milking, have a long list of cows previously unknown. They simply pull a new 0day vulnerability from the stock pile and work it until exhausted. As a criminal, your buying or finding your own 0day vulns on the side while exploiting the latest working vuln for your own ends. More people milking the same cow just means updating your gambit more frequently.