Really?
You guys are just silly with some of the things you try to imply. Sure, there are plenty of people who go see the "geniuses", but that doesn't mean MOST Mac users do.
Besides, the geniuses (still say it's a stupid title) do a lot more than help idiot Mac users figure out how to make things work (another implication here). From what I can tell a great deal of their time is spent with "sales" and helping people understand the differences between various desktop and laptops, and iPods, and iPads, and etc??? And with the popularity of the iPad and other Apple products these days, the "Sales" portion of the "waiting in line for a genius" makes up the majority of the wait.
They also help with accessory sales (which is a big business at the Apple store) and software sales. Oh yea, and for what I needed them for was to help with a battery that had lost it's longevity (Don't even try to say Macs are worse than PCs because I know from experience they are not), which by the way they replaced free of charge since I had AppleCare (which I'm sure someone will take a shot at too).
