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Instead of calling Verizon and Sprint on their use of the term "4G" they obviously sold out and/or caved to pressure to bless off on this marketing BS. Verizon could have used their marketing money to simply push LTE as a truly much more powerful network than anyone else's but instead took the easy road with the 4G name. Sure it wouldn't be cheap or easy but could have allowed them to differentiate themselves from the pack of other "4G" carriers.

My respect for the ITU has plummented. Why not have AT&T and T-Mobile call their networks 5G? What's to stop them?