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It's all about doing your job correctly
It's not about network testing at all. It's about all the work engineers put into these systems, the profit margins we've created for AT&T, the hours on end we make sure everything works for the user and makes them happy and then carriers just destroy it with their corporate problems.
It is disgusting what AT&T and T-Mobile did here.
Marketing: "Okay, this technology standard now is 4G because Verizon's been working on the real specified possible evolving technology to 4G, but we just upgraded our 3G, so we have 4G too."
Tech: "No, you're wrong. You have 3G still, it's just the HSVP+ upgrade."
Marketing: "But it has an 'enhanced backhaul'."
Tech: "Whaaa... you just heard me say that. That means absolutely nothing outside the datacenter. It is a standardized 3G techology."
Marketing: "Enhanced back-haul. Perfect. You always have the best nerd words to make it look extra special!"
Tech: "You mean to try and make it look like you're not lying to customers?"
Marketing: "Shhh... Now call that ITU guy. Tell him whatever we have now is now the new 4G, and if he doesn't like it he'll never work again. Then send him this check."
So, now T-Mobile makes a consumer believe they have 4G although T-Mobile has built not one pre-4G LTE tower in the two years its been claiming the technology - which does not yet exist. Worse, AT&T seems to want to fight you to the death because the ITU basically said something like "the carrier wants to use 4G to try to convince consumers it's not 3G, I guess people will have to think of 3G HSVP+ as well when 4G is said, even though 4G is yet to exist and HSVP+ is recognized 3G standard that does not include any of the 4G abilities, cannot reach LTE speeds and is likely not to go much faster than 3G when you're not right next to a tower."
I'm simply calling this out. T-Mobile should not feel it has the right to touch the word if it hasn't even planned to upgrade into LTE - that's saying "we won't pay for 4G, you're not getting the features that define 4G, but our networks a little faster than it used to be when you're next to a tower so we'll "market" it as 4G." Absolutely not. That is lying to customers. Customers could easily look up the upcoming 4G standard and think T-Mobile has this type of network and enter contract with T-Mobile, just to spend the next two years wondering why 4G isn't really an improvement, while she is not granted the same features that LTE provides others. T-Mobile advertises those standards; therefore, she is obligated to them - but they don't have them. A company is responsible for its own marketing failures, and of all companies in the world, these two should have known that technical standards are not interchangeable and can get the company in trouble for reporting them incorrectly. T-Mobile has a lot of nerve right now, I'm just saying. As for your 30 days BS, that's extremely unfair as you are leading someone to believe they're getting something they aren't. Federal Law requires truth in advertising and if a non-technical person purchases something that does not have features you say it did, it is 100% your fault. If you honestly expect the average customer to know how to test speed, and what speed they would even be looking for, to ensure you sold them what you told them it was, then you have failed both your company, your client and the law.
If I purchase a new car, drive it a few thousand miles and it starts shaking, yes, I'd know something was wrong. If I came from a phone company and was supposed to get 12mbps, but only gets 4mbps and you truly believe that you're not to blame and it's okay to think the customer's job is to verify that you didn't lie to them, then you are a poor excuse for a marketer. Of all the words you could have weaved together to tell the customer it's faster, you use a standard that is outside its classification? That's failed marketing.
It is disgusting what AT&T and T-Mobile did here.
Marketing: "Okay, this technology standard now is 4G because Verizon's been working on the real specified possible evolving technology to 4G, but we just upgraded our 3G, so we have 4G too."
Tech: "No, you're wrong. You have 3G still, it's just the HSVP+ upgrade."
Marketing: "But it has an 'enhanced backhaul'."
Tech: "Whaaa... you just heard me say that. That means absolutely nothing outside the datacenter. It is a standardized 3G techology."
Marketing: "Enhanced back-haul. Perfect. You always have the best nerd words to make it look extra special!"
Tech: "You mean to try and make it look like you're not lying to customers?"
Marketing: "Shhh... Now call that ITU guy. Tell him whatever we have now is now the new 4G, and if he doesn't like it he'll never work again. Then send him this check."
So, now T-Mobile makes a consumer believe they have 4G although T-Mobile has built not one pre-4G LTE tower in the two years its been claiming the technology - which does not yet exist. Worse, AT&T seems to want to fight you to the death because the ITU basically said something like "the carrier wants to use 4G to try to convince consumers it's not 3G, I guess people will have to think of 3G HSVP+ as well when 4G is said, even though 4G is yet to exist and HSVP+ is recognized 3G standard that does not include any of the 4G abilities, cannot reach LTE speeds and is likely not to go much faster than 3G when you're not right next to a tower."
I'm simply calling this out. T-Mobile should not feel it has the right to touch the word if it hasn't even planned to upgrade into LTE - that's saying "we won't pay for 4G, you're not getting the features that define 4G, but our networks a little faster than it used to be when you're next to a tower so we'll "market" it as 4G." Absolutely not. That is lying to customers. Customers could easily look up the upcoming 4G standard and think T-Mobile has this type of network and enter contract with T-Mobile, just to spend the next two years wondering why 4G isn't really an improvement, while she is not granted the same features that LTE provides others. T-Mobile advertises those standards; therefore, she is obligated to them - but they don't have them. A company is responsible for its own marketing failures, and of all companies in the world, these two should have known that technical standards are not interchangeable and can get the company in trouble for reporting them incorrectly. T-Mobile has a lot of nerve right now, I'm just saying. As for your 30 days BS, that's extremely unfair as you are leading someone to believe they're getting something they aren't. Federal Law requires truth in advertising and if a non-technical person purchases something that does not have features you say it did, it is 100% your fault. If you honestly expect the average customer to know how to test speed, and what speed they would even be looking for, to ensure you sold them what you told them it was, then you have failed both your company, your client and the law.
If I purchase a new car, drive it a few thousand miles and it starts shaking, yes, I'd know something was wrong. If I came from a phone company and was supposed to get 12mbps, but only gets 4mbps and you truly believe that you're not to blame and it's okay to think the customer's job is to verify that you didn't lie to them, then you are a poor excuse for a marketer. Of all the words you could have weaved together to tell the customer it's faster, you use a standard that is outside its classification? That's failed marketing.
Posted by dustyred14
25th Aug
